Digital Strategy

Marketing objectives and Goals

Just like in any other marketing campaign, setting your objectives and goals is important to guiding the entire marketing process. In essence, know where you are going before making the first step otherwise you are heading nowhere. Your marketing goals should be specific and measurable to develop an effective strategy. Otherwise unrealistic goals will be difficult to realize.

How we Work

We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.

The plan breaks into three critical parts:

Attract More Prospects – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and social media management.

Convert More Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks), lead nurturing via email, A/B testing and compelling videos.

Our Digital Marketing Services in Kenya include:

  • Digital Strategy
  • Search Engine Optimization
  • Social Media Management</li>
  • Email Marketing